Almost every customer that we talk to wants a disaster recovery (DR) strategy. Many organizations will push their backup and recovery solutions to the brink but never really achieve the ability to run applications in production in the event of a disaster. This is likely because of cost and complexity.
Traditional colocation facilities or secondary data center locations in an active-active setup tend to have high costs by way of traditional data center expenses. Why build two data centers when you only need one?
Using traditional independent software vendor (ISV) solutions coupled with a handful of native cloud tools can keep costs low. But this arrangement requires cloud skillsets that most customers do not have in-house. For many customers, this means their Recovery Time Objective (RTO) is at risk.