The Importance of User Personas in a New Work Environment
To optimize collaboration, organizations must consider the different needs and workflows of various user groups.
Over the past year, many organizations scrambled to roll out new collaboration technologies and end-user devices to enable their employees to remain productive while they worked remotely. These efforts were necessary, and they bridged a gap to keep businesses up and running during an unprecedented period. However, they often resulted in one-size-fits-all solutions that did not adequately account for the differences in how business units and individual employees use collaboration tools.
As we head into the “next normal” — a period when many people will return to offices even as hybrid and flexible work schedules remain common — it will be important to optimize collaboration environments. One way to do this is by understanding and developing end-user personas.