The case for Video Conferencing can be an easy one to make. Many of the clients we work with have some rather simple needs that Video can quickly address.

  • Getting their disparate teams to Collaborate on projects
  • Using Video Conferencing with home based workers for more face-to-face time with other employees
  • Working with vendors or partners to enhance their relationships
  • Enabling users who are across town from each other in high-traffic cities to stay at their desks and work with teams that are miles, or sometimes with traffic, hours apart.

However, many clients who install these solutions quickly learn that tracking the usage of the systems and staff may not be an easy task. Return on Investment (ROI) is a key and critical component for tracking the use, expansion, and overall success of any video deployment. Regardless of the type of endpoint (room based, personal system, or desktop), making sure that the teams are using them to their fullest extent can now be as simple as logging into a Web Portal.

Usage Applications

Most video conferencing vendors make applications that, with additional hardware, can track some of the core systems and usage. But a company from Austin Texas called Vyopta can track it all.

Vyopta vAnalytics™ is a true analytics package that enables administrators to measure, trend and understand the use, capacity, quality and value of their video communications investment.

Unlike management and reporting packages that present data, vAnalytics applies unique data collection and processing methodologies to deliver comprehensive, accurate and timely information and insight on video communications usage and assets. A key factor to vAnalytics™ is that is that it is also a Web-Based tool, so administrators have access to the data from any browser based device. Below is a breakdown on key factors that makes vAnalytics stand out

More Data. vAnalytics™ collects data from the video network infrastructure – MCU’s, gateways, gatekeepers, management systems and unified communications managers – to provide a 360° view of your video environment.

Better Information. Using advanced business rules, vAnalytics™ cleans and unifies data to present relevant information:

  • high level analysis
  • detailed drill-down views into call patterns and trends
  • endpoint utilization
  • infrastructure use and capacity
  • service levels
  • and quality of experience.

The vAnalytics Dashboard gives a complete view into the entire Video infrastructure tracking all devices and users within the path. Administrators can quickly jump to reports that show the usage of:

  • TMS; TelePresence Management system
  • VCS; Video Control System
  • MCU; Multipoint Control unit
  • Even desktop users on Jabber for Telepresence

Asset View is one of my personal favorites as it shows me in a quick snapshot everything in my video network – including capacity reporting. This powerful system can even be setup to alert an administrator when usage of the system is nearing peak. For example, you have an MCU that can provide 40 HD Video calls, and the system is running at 90% capacity. Rather than risk an important Video call being unable to complete due to oversubscription, administrators can be alerted that additional licensing may be required to offset the potential resource problem.

Final thoughts

The real key to any successful video conferencing deployment rests on the shoulders of those who administer it. With applications like vAnalytics™ that can provide complete end-to-end details on usage and adoption, showing the executive teams why they spent the money and how it’s working is no longer a daunting task. So fear no more that call from the C.E.O. asking if folks are using the new Video Conferencing solution. Simply log onto the administrator dashboard, run a quick report, and prove that the use case for Video conferencing is alive and well. Oh, and while you’re at it, ask more budget to expand the solution!

2 thoughts on “Measuring the ROI of Video Conferencing

  • Kevin peterson says:

    Very good article. ROI on video conferencing is always good as video conferencing helps companies reduce travel costs, increase efficiency, productivity, faster and better interaction with clients. There are exclusive video conferencing providers such as Polycom, Accutel etc. One can avail combined web video conferencing services by deploying on premise RHUB web-video conferencing appliances. It is very easy to use and is only one time cost as compared to hosted services.

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