Despite overwhelming evidence that video-enabled collaboration improves productivity and yields better business outcomes, adoption of desktop video conferencing has lagged.
Lukewarm user response impeded adoption of previous generations of desktop video technology. This lack of reception stemmed in part from problems with the end-user experience and the fact that most users weren’t accustomed to having live video integrated into their computing environments.
All that has changed with Cisco Systems’ introduction of its DX80 desktop video endpoint. Now, anyone who has ever used a tablet or consumer video app can quickly take up video conferencing. The attractive price point also makes it easy for companies to effectively incorporate video into a broader, frictionless collaboration strategy.
With the DX80, Cisco brings together unified communications and telepresence along with voice and display capability. The awesome user experience starts with the quality of its video and audio.
The device’s backlit 23-inch LCD touch screen sports Full HD, 1920×1080-pixel resolution. That level of picture quality makes desktop video highly appealing because it significantly surpasses what users are accustomed to seeing on their PC monitors.
Cisco also delivers full-duplex, full-band sound quality that overcomes the objections users have had historically to desktop video conferencing. Microphone arrays ensure voice clarity while enabling the unit’s firmware to filter out distracting background noise.
Ease of Installation
A positive user experience begins with hassle-free deployment, and that’s where the DX80 shines. Users just plug in their power and Ethernet cables, and the device automatically provisions and registers itself. All the user needs to do is provide appropriate authentication. It also offers a Wi-Fi network connection.
Other automated features make it easy for users to quickly get started with friction-busting video conferencing. Intelligent Proximity, for example, makes contacts on users’ smartphones visible on the DX80, and voice calls can be transparently handed off from smartphones to the DX80.
What really makes the DX80 the right video endpoint at the right time is what I call its “tabletness.” A touch-screen device running a secure Android operating system, the DX80 has the look and feel of a tablet, the most rapidly adopted category of end-user computing device in history. So rather than feeling like something new and strange, the DX80 is simply an extension of the user’s current technology experience. Plus, users can complement Cisco’s preinstalled collaboration tools, such as Jabber and WebEx, with their own Android apps of choice.
If you’ve shied away from desktop video before, I strongly encourage you to take a fresh look at the DX80. It’s a device that is truly ready for your users, and I believe your users are ready for it.