Customer Insights Manager for Retail and Hospitality
When I learned that one of my favorite stores had introduced the purchase option to buy online and pick up in the store (BOPIS), I was delighted. Then I tried it. I expected to be able to pick up my purchase quickly, bypassing the checkout lines. Instead, I was directed to the back of the…
With competition growing, retailers are looking for even more ways to operate efficiently while providing the kind of shopping experiences that will keep customers in stores longer and returning more often. The good news: There’s no shortage of new technologies. Now the bad news: There’s no shortage of new technologies. And even more are on…
Amazon has excelled at three things retailers have always needed to excel at: understanding customers’ demands, quickly fulfilling those desires and keeping costs down. During their meteoric rise, Amazon and other online retailers have outperformed their brick-and-mortar competitors across these three disciplines because they operate in the cloud. This enables them to readily capture customer…
We’ve talked so much this year about how much change retailers continue to manage and prepare for. There’s been a definite disruption in how customers interact with a brand, what abilities retailers have to understand their customers and how to best leverage their customer insights. The customer journey has evolved, both inside and outside of…
