Lisa Wood

Amazon has excelled at three things retailers have always needed to excel at: understanding customers’ demands, quickly fulfilling those desires and keeping costs down. During their meteoric rise, Amazon and other online retailers have outperformed their brick-and-mortar competitors across these three disciplines because they operate in the cloud. This enables them to readily capture customer…

We’ve talked so much this year about how much change retailers continue to manage and prepare for. There’s been a definite disruption in how customers interact with a brand, what abilities retailers have to understand their customers and how to best leverage their customer insights. The customer journey has evolved, both inside and outside of…