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Link Simpson


Link Simpson is manager of enterprise networking solutions at CDW. Link has more than 25 years of IT industry experience, with a broad knowledge of IoT, virtualization, cloud and networking solutions.

Enterprise Networking Solutions Manager


How Retailers Can Tap Video Analytics to Improve Customer Experiences

Enhanced by analytics software, video cameras installed for security can protect a store’s brand and bottom line too.

By Link Simpson
|
October 23, 2019
Networking, Software

If you’re looking for new and different ways to provide a great customer experience, consider the surveillance systems you already have in your stores, warehouses and even parking lots. They’re there to thwart theft, but with a little incremental investment, these systems can identify opportunities to wow customers and keep them coming back. Take checkout…

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Digital Transformation: Do It Now, and Do It Right

Digital transformation can be overwhelming because there are so many options. Here’s how to break the logjam and get started.

By Link Simpson
|
July 10, 2019
Networking, Security

One of the biggest barriers to digital transformation is knowing where to start. Another is finding the budget. Enhanced video surveillance provides a great example of how to overcome both. Take retail, for instance. Most stores have extensive video surveillance systems to catch shoplifters and pilfering employees. Often, these systems can be quickly and cost-effectively…

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Digital Transformation Can Seem Overwhelming — Here’s How to Get Started

Think big, act small and move fast to make IT transformation a reality within your organization.

By Link Simpson
|
January 9, 2019
Services, Digital Workspace, Networking

Digital transformation enables companies, government agencies and other organizations to make more informed business decisions, maximize productivity, improve security and provide better customer experiences. That’s a lot of benefits, but research indicates that while most organizations are considering digital transformation, many aren’t actively pursuing projects. Why not? A common obstacle is figuring out where to…

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Digital Transformation: Ready or Not?

It’s not hyperbole to call digital transformation a paradigm shift. CDW’s new guide explains how to do it now — and do it right.

By Link Simpson
|
September 26, 2018
Digital Workspace, Networking

Unless your organization is stagnant, uncompetitive and happy that way, digital transformation is a matter of when, not if. More than merely digitizing paperwork and other analog processes, digital transformation is about leveraging the Internet of Things to make smarter, faster business decisions, improve operational efficiency and wow your customers. Enabling those kinds of fundamental…

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What It Takes to Make Digital Transformation a Reality

With three steps and the right technologies, you can improve productivity and efficiency in your organization, while delivering ROI on the Internet of Things.

By Link Simpson
|
June 22, 2018
Networking, Data Center, Security

Lately, I’ve spent a lot of time talking about digital transformation — what it is, how it impacts business and where IT teams should begin their efforts. I even sat down with my colleague Matt Tourney to discuss how thinking big, acting small and moving fast can accelerate the return on digital transformation and Internet…

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The Time for Digital Transformation Is Now — Here’s How to Get Started

For many organizations, the biggest hurdle to IoT innovation is not knowing where to begin.

By Link Simpson
|
May 16, 2018
Networking, Digital Workspace

There’s an old maxim in business that you can’t manage what you can’t measure. Digital transformation and the Internet of Things (IoT) offer immense promise to improve our ability to measure a variety of factors in everything we do. With this comes a greater ability to manage operations, which can spark innovation and unlock new…

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How Connected Retail Delivers a Better Customer Experience

Retailers are giving sales associates all the information they need at their fingertips.

By Link Simpson
|
April 5, 2018
Networking, Digital Workspace

Retail really is all about the customer experience. For years, some observers have been saying that retail stores are on their way out, that they can't keep up with online retailers who can sell customers the items they want at a lower cost, since they don't have to maintain stores or pay a sales staff.…

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Transform Your Digital Strategy With an IoT Consultant

Companies have much to consider when designing and implementing their IoT strategies.

By Link Simpson
|
August 31, 2017
Networking

How fast is the Internet of Things (IoT) growing? Another 31 percent in 2017 this year, for a total of 8.4 billion connected devices worldwide, according to Gartner. By the end of this decade, the amount should top 20 billion. Those numbers mean businesses, colleges, government agencies and other organizations need to develop IoT strategies…

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The New Digital Workplace

IT innovation can boost efficiency and drive disruption to help you get ahead of the competition.

By Link Simpson
|
April 28, 2017
Digital Workspace, Networking

The days when digital technology lived only on our desktops and in our data centers are gone. Now almost everything in our work environment is digital, from our vehicles to our air-conditioning systems. And we have powerful computers in our pockets at all times. IT leaders must understand — and respond to — this new…

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The Internet of Things Means Integrating IT and OT

As organizations launch IoT projects, technology professionals must work together in ways they haven’t before.

By Link Simpson
|
February 3, 2017
Networking

In my role as CDW’s Internet of Things practice lead, I hear a lot of different definitions of IoT that complicate the discussion. At its core, IoT is the convergence of IT and operational technology, or OT. To simplify the concept of IoT, I draw an analogy between IoT and the human body. IT is…

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