AI-Enhanced Data Unlocks Powerful Insights for Retailers
To optimize online and brick-and-mortar experiences, companies need in-depth customer insights.
Retailers are using data, powered by artificial intelligence, to achieve an impressive list of objectives: loss prevention, operational efficiencies, customer insights and buying behavior enhancements.
One of retail’s most versatile data solutions is computer vision, a form of AI that enables computers to glean insights from the visual information flowing to digital cameras. Recommendation engines are also on the rise, letting retailers leverage data to deliver timely, customized experiences. These advances support easier, more personalized shopping for consumers — exactly what they’re looking for.