When organizations think of leveraging artificial intelligence, they too often conclude the technology doesn’t apply to their business needs. That’s largely because they overlook an important capability that AI enables: automation. AI can help organizations set up processes for handling common, repetitive and time-consuming tasks.
So, what does this have to do with customer care? Well, you are either using AI in your customer care workflows or there are ways to use it that you may not have considered. Virtual assistants, for instance, are a prime example of how automation can transform both workflows and customer experiences.