With the holiday season on the horizon, retailers must prepare to compete more intensely than ever for their piece of the growing, but finite consumer spending. Increasingly, that means upping their omnichannel retail communications game. After all, customers are moving more fluidly than ever among retail channels — including physical stores, websites, calls to the…
There is no doubt: The face of retail is changing. Retail success today means making a consistent connection with your customer regardless of how that customer decides to connect with you. Under an omnichannel strategy, a company’s store, website, mobile app and social media presence all have the same look and feel. The customer is…
A new concept drawing a lot of attention these days is the Internet of Things or IoT. The idea is to make everything connect to the Internet so you can automate and control it. Take, for example, industry segments like retail, manufacturing, healthcare, public safety and more. Each is trying to identify areas to improve…
Mobile point-of-sale technology is transforming retail. With mPOS, in-store salespeople can check back-room inventory while they’re in the aisle with a customer. If an item isn’t in stock, they can easily direct the customer to a nearby store that carries it or place an online order for the customer on the spot.
According to David Gosman, CEO of pcAmerica, 26 percent of people will leave a brick-and-mortar store if they are having a bad customer service experience. And of those 26 percent, seven percent of those customers will leave permanently. That is a huge statistic. That means that retail store personnel can do everything correctly – merchandising…
