Software is more important than ever. Nearly every organization has an application that interacts with customers or constituents. When these apps don’t perform as expected, problems arise.
Brad Stoner, a senior engineer with AppDynamics, says that 74 percent of users will leave a website if it doesn’t load in 5 seconds. If you’re doing business through an app on your website, you can see how performance problems will hurt your revenue. The risk is even greater with younger users, who often don’t place a great emphasis on brand loyalty. If you give them a reason to leave, they will.
“When someone can go somewhere else to buy something, that customer is a risk for you,” says Stoner, who spoke recently during a presentation at CDW’s summit on Optimizing the Next-Generation Data Center. “You have to ensure that they have a good experience.”
Application performance is a serious issue. When they’re employing your app, users expect fast, reliable service. When they experience latency or other problems, they quickly get frustrated. Often, they prefer to visit another site — or just leave altogether — rather than wait for your app to function properly.
The bottom line, Stoner says, is that users don’t care why an application is performing poorly — they just want it to work right.
Performance problems are made even more difficult by the complexity of the infrastructure supporting enterprise applications. In a complex environment, it becomes very difficult to know where and why slowdowns occur, making it harder to fix performance problems.