Over the past year, many organizations scrambled to roll out new collaboration technologies and end-user devices to enable their employees to remain productive while they worked remotely. These efforts were necessary, and they bridged a gap to keep businesses up and running during an unprecedented period. However, they often resulted in one-size-fits-all solutions that did not adequately account for the differences in how business units and individual employees use collaboration tools.

As we head into the “next normal” — a period when many people will return to offices even as hybrid and flexible work schedules remain common — it will be important to optimize collaboration environments. One way to do this is by understanding and developing end-user personas.