Last week, Microsoft made further advances into two target areas of growth: Cloud Computing and Customer Relationship Management or CRM. With one move, the firm released a new Sales Productivity solution (an offering combining Office 365 E3, the Power BI add-on for 365 and CRM Online Professional).
Pricing has been listed at $65/user/month for new users; existing Office 365 users can transition for as low as $45/user/month. This pricing is around 50 percent lower than the offerings outside of this bundle.
Over the past number of years, Microsoft has stuck to this tried-and-true strategy of bundles. If this feels like déjà vu to you, you’re not alone. Microsoft has a long history of taking groups of synergistic products and turning them into simple bundles. It happened with Office many years ago, continued with their Core CAL and Enterprise CAL offerings, and most recently with Office 365’s E Suites.
By taking an already successful product, like Office 365 E3, leveraging its success to provide discounting on a very interesting suite of tools that have been getting rave reviews for powerful reporting capabilities, Microsoft offers customers more value. It may not be a creative strategy, but it works.
If this sounds cynical – it shouldn’t. Microsoft is a huge company with offerings in many areas. When it wants growth, it leverages existing cash cows to make newer products easier to digest.
If you’re a customer revisiting your current CRM strategy, now is the time to take advantage of Microsoft’s promotion. With Microsoft making a huge push to the cloud, now could be the time to lock in discounts on a great solution.