In 2013, global digital data weighed in at 4.4 zettabytes (a zettabyte equals a trillion gigabytes). IDC predicts that figure will leap to 180 zettabytes by 2025. The amount of data that organizations must manage is growing in size, complexity and value. Unfortunately, while most organizations feel that growth and complexity, they don’t see comparable increases in value from their data.

More than half (52 percent) of the data stored by organizations is considered “dark”— unclassified and unused. Another third is redundant, obsolete or trivial. This leaves only 15 percent of data that is actually useful.

This waste of data consumes limited resources, increasing spending on storage while making it more difficult to ensure that your most valuable data will be managed effectively and can be recovered in the event of a disaster.

Increasing the Value of Data

But there is a silver lining. Organizations have a way to turn these numbers around so that most of their data drives value. Strategic information management solutions can provide a variety of capabilities that help organizations better understand what data they have, where it’s stored and how they can use it.

The first step is to pull everything into an information management solution that can manage physical, virtual and cloud-based data together. Under a single, unified console, organizations can seamlessly manage data from different environments, operating systems and applications.

With central control, administrators are able to effectively govern their data. They can manage multiple platforms across multiple locations, utilize deduplication features to eliminate redundant data and optimize their storage, and protect all forms of data from different sources.

A converged backup platform also makes it easier for organizations to protect and recover data more quickly and easily. For instance, Veritas’ backup and recovery solutions offer physical-to-virtual conversion, so if a physical server goes down, an administrator can easily spin it up on a virtual machine.

Advanced solutions also include high-end technologies such as snapshotting and replication. Snapshots let organizations save images of their data or systems for a single point of time using a minimal amount of storage. Replication enables administrators to move data from a primary to a secondary data center, even if it is stored in the cloud. These advanced backup systems can even integrate smoothly with different cloud storage providers, such as Microsoft Azure, Amazon Web Services and Google Cloud Storage.

Precision and Scalability

The visibility that advanced information management solutions provide into an organization’s data delivers great control to IT administrators. For example, Veritas offers a patented granular recovery technology that enables administrators to restore individual files without restoring the entire server that houses them.

For many organizations, deploying advanced storage management systems is relatively simple and straightforward. A third-party partner such as CDW can help larger, more complex organizations architect their environments and learn about specific features and functionalities.

One of the most valuable features of Veritas information management products is that they can scale so that organizations don’t wind up back where they started — with a hodgepodge of disjointed backup products they’ve patched together to keep pace with their growing data.

By getting rid of useless data and better managing the valuable information in their storage environments, organizations can intelligently manage data growth while reducing risks, speeding up disaster recovery and removing data that isn’t pertinent to their needs.

Learn more about how CDW and Veritas can help solve data backup and recovery challenges.

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