Understand Your Market More Deeply with Sentiment Analysis
Natural language processing helps companies measure customer perception and avoid costly mistakes.
[sayit]Those who remember the “New Coke” debut in 1985 will understand just how useful sentiment analysis can be when a brand is considering a major change, such as introducing a new product. If the Coca-Cola Company had this tool back then, it might have determined that New Coke wasn’t such a wise move. Today, companies…