4 Ways to Delight Retail Customers with Digital Transformation in 2018
Technology is evolving at a dizzying pace. Customer expectations may be escalating even faster.
When I talk to retail executives about making investments in digital transformation initiatives, they often ask me what impact the changes will have on the customer experience. It’s understandable that retailers want to prioritize the customer when considering IT investments. However, retailers should reframe that question. With stiff competition from online retailers, and with other…