My colleagues and I regularly get calls from customers who are exhausted. They’re waving the white flag and giving up. They spend tens of thousands of dollars on anti-virus software, but they’re only getting 30 percent protection. They have no visibility into what’s happening on their networks, and they’re ready to scrap their anti-virus.

Even when they have new products in mind, I try to get them to take a step back. I ask about their pain points so we can solve their problems rather than just throwing more money at partial solutions.

They may have firewalls, anti-virus and policies locked down, but they’re getting slammed with ransomware. They don’t have the visibility to see what users are doing or what services are propagating within their infrastructures, so they spend all their time reimaging machines to keep pace with the bad guys, who always seem to be at least one step ahead.

In such cases, it’s not that their traditional endpoint products aren’t working; they just need more. They need that next layer of the onion to protect them from their click-happy users. This is when we educate our clients about next-generation endpoint solutions.

The Essentials of Next-Generation Endpoint Solutions

Because so many users are frustrated with traditional solutions, advanced endpoint protection has become a popular concept in the past couple of years. It combines tools such as endpoint detection and response, application control and machine learning to provide layered protection against threats. It also gives organizations newfound insight into what’s happening on their infrastructures, which allows them to be proactive instead of constantly reacting to threats.

For example, Trend Micro’s advanced endpoint protection solution combines features such as application control, adaptive intelligence and machine learning with those found in traditional desktop anti-virus — such as device control and encryption. It also looks at threats in the cloud and uses behavior analytics. The wide array of security products Trend Micro offers — including email and web security, as well as intrusion detection and prevention — enables the company to collect real-time data on new vulnerabilities and continuously adapt its machine-learning engine.

How Advanced Endpoint Protection Benefits Businesses

The comprehensive approach enabled by advanced endpoint protection can be appealing to organizations overwhelmed by security. Instead of managing a hodgepodge of tools that don’t interact with one another, which can leave gaps in coverage and that are time-consuming to manage, organizations can opt for a single suite of tools designed specifically to solve these problems.

Not only does managing one console as opposed to five or six save time, but it minimizes the risk of failure. Plus, if next-gen endpoint products are configured properly, they don’t slow down the network the way traditional endpoint products can.

For IT leaders who are unfamiliar with next-gen endpoint solutions, it makes sense to work with a partner such as CDW, whose experts can help them find the right product and set up their policies effectively. Without due diligence, they could wind up just throwing more money at a partial solution and waving the white flag yet again.

To learn more about how CDW’s experts and solutions can help your organization secure its endpoints as well as its overall IT environment, visit CDW.com/security

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